Go for Gold with CellAED® This Australian Made Week Go for Gold with CellAED® This Australian Made Week May 16, 2025 Driven by purpose, CellAED® is a shining example of pioneering Aussie innovation. CellAED® was born from a deeply personal experience, after the Founder and CEO’s partner experienced a sudden cardiac arrest. Unable to find an affordable, portable, and easy-to-use defibrillator to give him peace of mind should it happen again, he set about creating one. What followed is a success story that reflects the best of what it means to be Australian: resilience, innovation, and a deep commitment to community. Australia’s #1 selling personal defibrillator, CellAED®, empowers everyday Australians to act in the moments that matter to help to save a life from sudden cardiac arrest. Our commitment to Australian Manufacturing We’ve continued to grow and invest in our Australian workforce and local manufacturing, showing the world that cutting-edge MedTech doesn’t need to be imported, it’s being made right here in Riverwood, Sydney. Our people are also among the best. From engineers and inventors to logistics and assembly, every CellAED® device is built by some of the most skilled and passionate homegrown talent in the industry. Helping save Aussie lives CellAED® is being used in critical, real-life emergencies, bridging the gap between a sudden cardiac arrest and the arrival of advanced medical care. Here’s just a few things our survivors and responders have said: “The end of last year would have been a very different story for our family if it wasn’t for CellAED® and GoodSAM,” Bernadette, Sudden Cardiac Arrest Survivor. “After the ambulance departed, the off-duty paramedic told us that if my CellAED® had not been placed on the patient to provide shocks so early on, the patient would have likely passed away, Tom, Responder. “I suddenly felt some relief as the voice prompts took over in a way as they guided me through the procedure, until the ambulance soon arrived,” John, GoodSAM Responder. Taking our Aussie made innovation overseas We’re proud to be taking our Australian-made technology to more communities around the world. In the past year, we launched CellAED® into the French market, making life-saving tech accessible to more people globally. Importantly, our international expansion hasn’t meant moving offshore. Every CellAED® is still proudly manufactured in Australia and shipped to global markets from our Sydney facility, proving that Australian innovation can go the distance. Why supporting Australian Made matters When you choose Australian Made, you’re doing more than backing a local business, you’re investing in the future of our communities, industries, and capabilities. Here’s why it matters: Local jobs and skills – Every Australian Made purchase helps create and retain jobs, keeping critical skills and knowledge here onshore. Stronger supply chains – Supporting local reduces our reliance on global supply chains, which is crucial during uncertain times. High standards – Australian manufacturing meets some of the world’s most rigorous safety, quality, and regulatory benchmarks. Pride and purpose – Buying Australian Made keeps dollars in local communities and supports a thriving, self-sufficient Australia. Join us in celebrating Australian Made Australian Made Week is a about recognising the real impact of every purchase, choosing products that reflect our values and quality, and our commitment to supporting Australian communities. We’re proud to be part of this movement, and we invite you to stand with us in supporting Aussie innovation. Go for Gold. Choose Australian Made.
