The bright future of personal defibrillation
How CellAED® is redefining defibrillators

Throughout history, innovation often meets resistance, not because it lacks value, but because it challenges what we’re used to. Change, whether it’s a new technology or a shift in daily habits, change and innovation can feel uncomfortable. Yet, just as we adapt to a new routine and come to appreciate its benefits, embracing innovation drives progress and leads to better outcomes.
Think about the humble lightbulb. For decades, we believed higher wattage meant brighter light. But remember how hot those incandescent bulbs could get? That’s because much of their energy was wasted as heat instead of light. A 100-watt bulb, for instance, produced more heat than light, making it inefficient by design.
When energy-efficient bulbs like LED arrived, they changed the game. Brightness was no longer tied to wattage but measured in lumens—actual light output. LEDs converted more energy into light and less into heat, achieving the same brightness with far less power. This innovation didn’t just revolutionise lighting; it sparked a smarter, more sustainable way of thinking.
This shift to LEDs didn’t happen overnight. But, once the benefits were clear, this innovation transformed the industry, lowering energy costs for consumers and reducing environmental impact.
Now, CellAED® is doing for defibrillators what LEDs did for lighting.
For decades, AED effectiveness has been measured by the energy (joules) they deliver — more was assumed to be better. But just as we learned with lightbulbs, more isn’t always better. What really matters in defibrillation is how energy is used to reset the heart cells. That’s determined by current, not joules.
In fact, too much energy can cause harm. CellAED® delivers the optimal amount of current with less energy — efficient lightbulb provides the same brightness with a fraction of the power, CellAED® delivers an effective shock equivalent to traditional AEDs using half the energy.
By rethinking defibrillation, CellAED® is making AEDs more accessible, portable, and easier to use in real-world emergencies.
To our early adopters: thank you for embracing this innovation and supporting our mission. Together, we’re shaping a brighter future for personal defibrillation and saving more lives from sudden cardiac arrest.
CellAED®: Smart. Safe. Revolutionary.