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Kim McArthur had just arrived at her new bridal boutique in Wagga Wagga, NSW, and was putting on the finishing touches in preparation for its official opening when she heard a sudden commotion. She turned to see one of the painters had collapsed just metres away. While others froze, Kim sprang into action.

When retired engineer, Michael Newcombe moved into Blue Haven Retirement Village in Kiama, NSW, he and his son, a local Emergency Doctor, were concerned by the lack of life-saving automated external defibrillators (AEDs) on site.

Throughout history, innovation often meets resistance, not because it lacks value, but because it challenges what we’re used to. Change, whether it’s a new technology or a shift in daily habits, change and innovation can feel uncomfortable.

Australia’s #1 selling personal defibrillator, CellAED®, empowers everyday Australians to act in the moments that matter to help to save a life from sudden cardiac arrest.

Having used his personal CellAED® twice, GoodSAM responder Ethan, never leaves home without his personal defibrillator. “I take it with me EVERYWHERE I go, it’s now a habit, when I leave my home, I grab my wallet, phone, keys, and CellAED®,” Ethan.

Sudden cardiac arrest doesn’t discriminate by gender, but women who experience this life-threatening event are half as likely to receive assistance from bystanders compared to men.

Looking after your heart not only minimises your risk of heart disease and sudden cardiac arrest, but it also helps you to achieve your other health goals too!

Ambulance Victoria Community Officer, Registered Nurse, and GoodSAM Responder, or ‘GoodSAM-er’ as she refers to it, Lee has responded to 18 cases of sudden cardiac arrest (SCA) across her roles, but recently, she responded to a GoodSAM alert that hit close to home.

With safety as their number one priority, Sydney Harbour Surf Club (SHSC) installs five CellAED® defibrillators across Rose Bay and Mosman clubhouses, chase boats, and downwind bus.